AI Insights · Timothy · April 2025
Top 5 Social Networking Apps Performance on Unified Platform in Australia Q1 2025
Explore the performance of the top social networking apps in Australia during Q1 2025, with insights into downloads and active user trends.
In the first quarter of 2025, the top social networking apps in Australia demonstrated varied performance across downloads and active user metrics. Here's a look at how each app fared:
Threads saw a steady rise in weekly downloads, starting from around 63K in early January and peaking at over 80K by the end of March. The app maintained a strong base of weekly active users, fluctuating around 2.2M throughout the quarter.
WhatsApp Messenger experienced a significant increase in weekly downloads, beginning at 52K and climbing to over 104K by mid-March. Its weekly active users consistently grew, reaching approximately 7.7M by the end of the quarter.
rednote had an exceptional spike in downloads in mid-January with over 290K, although it stabilized to a range of 4K-5K towards the end of March. Weekly revenue peaked at around $39.8K in mid-February, with active users peaking at 902K in January before tapering off to 352K by the end of March.
Life360: Stay Connected & Safe maintained a steady stream of downloads, ranging from 27K to 42K weekly. The app's weekly revenue peaked in late February at approximately $126.9K. Active users exhibited growth, closing the quarter at 1.4M.
Telegram Messenger had steady download numbers, peaking at nearly 40K in mid-March. Weekly revenue reached a peak of $43.5K in mid-February, while active users hovered around 650K throughout the quarter.
These insights are sourced from Sensor Tower, where more detailed analytics are available for those interested in further exploring app performance trends.